Alex is a 20 year veteran of design and development of centralized management systems for various vehicle rental markets. As a founder and lead architect of Rent Centric systems, based in Toronto, Canada, he directed the organization to pioneering the concept of 100% web based rental management rental automation. Alex is also playing a key role in bringing affordable Car Share and Peer-to-Peer technology to profit-focused, mature, vehicle rental businesses worldwide. Today, 15 years after establishment, Rent Centric, Inc., in no small part through Alex's vision delivers sophisticated automation services to 1200+ global clients, assisting them in achieving their competitiveness and success objectives.