Where The Auto Rental Industry Connects

Speaker Bucket

Alex Fraser

Alex Fraser

AVP of Pivet | Cox Automotive Mobility

As AVP of Cox Automotive Mobility's newly formed Pivet fleet services operation, Alex Fraser leads an integrated partner network of physical and mobile solutions for some the country’s leading shared mobility provider. Alex Fraser serves as the general manager of Atlanta Market Fleet Services for the Cox Automotive Mobility Group. He oversees all Pivet operations at the newly formed Manheim Metro Atlanta Fleet Hub, including everything from in-fleeting, de-fleeting, cleaning, detailing, fueling and charging, to maintenance, storage, parking and logistics. Prior to helping form the Cox Automotive Mobility Group in 2018, he served as the general manager of Manheim Portland. Fraser, who has been with Cox Automotive for nearly two decades, holds a Masters' Degree in Business Administration from the Richard DeVos Graduate School of Management at Northwood University.


Innovations to Drive Utilization and Rental Customer Engagement

October 23
3:00 PM - 4:00 PM(ET) // 12:00 PM - 1:00 PM (PT)

Innovative ways car rental providers can optimize their fleets and drive engagement with consumers. More Info

Published Work