April 16 - 18, 2023 | Paris Las Vegas Hotel & Casino | Las Vegas, NV


Monte Nichols

Monte Nichols

Fleet Strategy & Planning | Gulf States Toyota

Monte is a true car guy with over 28 years’ experience in marketing, sales, service and mobility with both Ford Motor Company and Gulf States Toyota.  He currently leads GST’s strategic initiatives focused on MaaS as it relates to dealer based business development, logistics and smart commercial fleet optimization.  Monte currently heads up GST’s connected mobility based technology initiatives.  His primary focus has centered on driving operational efficiencies through integration of OEM connected car data into rental, transportation logistics and exploration for data powered business development opportunities. Monte has extensive experience working across data providers, aggregators and fleet management platforms, in addition to his collaboration efforts with Toyota’s Connected Technology and Toyota Connected teams. 

Upcoming and recent sessions

How Car Rental Can Leverage OEM Data (Concurrent)

April 25, 2022
4:00 PM - 4:45 PM (PT) || -

Telematics is moving past just geolocation to using data to transform car rental processes and the user experience. More Info

Published Work