April 16 - 18, 2023 | Paris Las Vegas Hotel & Casino | Las Vegas, NV


Jennifer Gelder

Jennifer Gelder

Vice President, Marketing | A Betterway Rent-A-Car

Jennifer currently serves as the Vice President, Marketing for A Betterway Rent-A-Car group, the largest car rental licensee in the United States, with more than 60 independently owned and operated Budget and Avis locations.  She is second generation in this family owned company and works with her father, Roger Gelder, who is President.  In addition to running the marketing department at Betterway, Jennifer is involved in all aspects of the business in an effort to plan for future succession.  Additionally, Jennifer serves on the Board of Directors of the American Car Rental Association.

Prior to joining Betterway in 2013, Jennifer spent 23 years in marketing and business management. She was with Strottman International, an agency specializing in marketing solutions and custom product development targeted to children and families, for 19 years.  She managed the Atlanta operation which included the Chick-fil-A and Lowe’s accounts.  Previous experience includes The Joey Reiman Agency in Atlanta and Tracy-Locke/DDB Needham in Dallas.  Jennifer is a graduate of Indiana University.   She resides in Atlanta, where Betterway is headquartered, with her husband and sons.

Upcoming and recent sessions

New Technologies to Reframe the Customer Experience (Concurrent)

April 26, 2022
2:00 PM - 2:55 PM (PT) || -

From QR codes and mobile apps to keyless operations and Zoom interactions, the customer experience has undergone a revolution in the last two years. More Info

Published Work