Where The Auto Rental Industry Connects

Welcome To ICRS Experience

The Virtual International Car Rental Show Event


A Powerful Digital Experience For Auto Rental

Next-Gen - Learning | Connecting | Networking

This all-new, uncompromising virtual counterpart of International Car Rental Show (ICRS) was designed for immediate the auto rental industry needs but built as a long-term solution. This is a unique opportunity for the auto rental community anywhere and at No Cost For Car Rental Operators.
Supplier registration info here.


October 19, Monday
12:00 - 1:00 (ET)

Car Rental and the Customer Experience in the Reset and Recovery Phases

How will customer expectations change in a post-COVID-19 world?
Jennifer Corwin

Jennifer Corwin
J.D. Power

2:00 - 3:00 (ET)

ACRA Legislative Update and Town Hall

The American Car Rental Association will dissect perhaps the most disruptive year in the history of business, let alone car rental.
Sharky Laguana

Sharky Laguana
CEO of Bandago Van Rental

October 20, Tuesday
12:00 - 1:00 (ET)

Assessing the Big Picture: Financial, Wholesale, and Travel Markets

Planning your business when the normal indicators from the financial, wholesale and travel sectors are thrown out the window.
John Healy

John Healy
Northcoast Research

2:15 - 3:15 (ET)

Car Rental’s Digital Transformation in a Post COVID-19 World

What started as a hot topic before the pandemic is now a necessary component of business strategy.
Shawn Concannon

Shawn Concannon
TSD Rental LLC

3:15 - 4:15 (ET)

Going Contactless: Preparing Your Rental Business for a Frictionless Future (Concurrent)

Discover how the latest technology innovation is helping deliver contactless rental services.
Richard Lowden

Richard Lowden
Green Motion / Move Mee

October 21, Wednesday
12:00 - 1:00 (ET)

Rethinking Your Fleet Plan to Solve Tomorrow’s Challenges

It's time to rethink your fleet plans!
Michael Muehlenfeld

Michael Muehlenfeld
Walser Fleet

2:00 - 3:00 (ET)

Understanding New Platforms to Grow Utilization, Revenues

The COVID-19 pandemic has only accelerated the evolution of car rental to an app-based, on-demand model.
Richard Lowden

Richard Lowden
Green Motion / Move Mee

3:15 - 4:15 (ET)

Vehicle Protection to Keep Rental Fleets and People Moving Safely - (Concurrent)

We'll examine the vehicle sanitization landscape and a long-term solution to sustainable vehicle hygiene.
Dr. Rikin Patel

Dr. Rikin Patel

Cox Automotive
October 22, Thursday
12:00 - 1:00 (ET)

Building a Stronger Balance Sheet to Weather the Next Crisis

It is important to strengthen your lender relationship before the next severe economic shock.

Rick Eddy
Budget San Diego

2:00 - 3:00 (ET)

2020 Legal Update: Understanding COVID-19 Legal Claims and Other Developments

The coronavirus pandemic has changed the legal landscape for most businesses, including mobility and rental car operations — we'll examine several important decisions impacting the car rental industry throughout 2020.
Wes Hurst

Wes Hurst

3:00 - 4:00 (ET)

Weather the Storm — How to Strengthen Your Natural Catastrophe Plan (Concurrent)

Does your car rental business fall within the path of regularly occurring weather events? You should already have a plan, but is it strong enough? We'll take a look at the latest best practices.

Nathan Hixon
Zurich North America

October 23, Friday
12:00 - 1:00 (ET)

Managing the Next Stage of Travel Recovery: Inspire Productivity, Engage New Talent

In the new world emerging from COVID-19, how you engage, coach, and motivate your managers and employees will be the new point of differentiation for you as a leader.


Become A Sponsor

Virtual certainly doesn’t mean intangible – it means measurable when it comes to achieving business development goals. Connect with qualified auto rental professionals in a meaningful way while achieving your specific marketing goals.

• Brand & Product Marketing
• Thought Leadership
• Demand & Lead Generation

Get Prospectus


Sponsor FAQs



The Perfect Expansion To In-Person Events

This powerful supplement to in-person event sponsoring offers unique marketing capabilities that complement existing in-person efforts.

Expanded Reach

Travel restrictions and budgetary-based roadblocks for a standard in-person event are removed – allowing for a larger audience of your high value prospects to attend.

Expanded Influence

Some public fleets with a finite budget that may have traditionally had to pick and choose only key individuals to attend can now expand the opportunity to more of their team – across multiple disciplines.

Expanded Frequency

Your digital footprint and ROI is not limited to the LIVE iteration. Garner additional exposure, engagement and leads well after the 12-month archival period – plus our archival marketing campaigns.

Get Prospectus


What To Expect

Here are a few illustrative screenshots of what to expect with your sponsorship. Images illustrative and subject to change.

Live Streaming


Solution Provider Directory


Solution Provider Detail Page






ICRS Experience Sponsors

Association Partner


General FAQs

When is the next in-person International Car Rental Show being held?

Because the safety and health of our attendees and partners is of paramount importance at this time, the next time we will “meet” will be during the ICRS Experience, a virtual event that will take place October 19 - 23, 2020. We plan to resume our in-person event in 2021, provided it is safe to do so. We will announce dates and a location soon. In the meantime, we encourage you to plan on joining us online for the ICRS Experience.

Why did the dates change from November 2-5 to October 19-23?

ICRS Experience is now being held on October 19 - 23, 2020 to move away from the date of the U.S. presidential election and to add an additional day to the agenda, making it a full week of programming. This will allow our event participants and registrants to concentrate more fully on our goal of providing information, insights, and best practices to help car rental operators prevail through this pandemic. 

How much does it cost to attend the ICRS Experience?

Car rental agency owners and employees may register for the event at no charge. Registration is opening soon. In the meantime, you can RSVP here to start your registration process and be notified when it is open to complete your registration. Supplier companies must pay a fee to participate as a sponsor or attendee and can get more information by contacting your sales rep.

How can I register for the ICRS Experience?

Registration is opening soon, but you can RSVP here to start your registration process and be notified when it is open to complete your registration.

Where can I see the schedule and speakers for the ICRS Experience?

We are busy preparing this information and will post it as soon as it’s ready.

I can only attend portions of the ICRS Experience, is it still okay to register?

Yes, and we encourage that! Once you register, you will receive a link to the schedule and notifications of upcoming sessions and networking. You can attend all or part of the Experience depending on your schedule and interests.

I registered for the ICRS Experience and didn't get an email confirmation.

First, check your SPAM or Junk folder on the day you registered. If you still do not see a confirmation email, please contact us at [email protected].


I paid for a pass for the 2020 in-person International Car Rental Show in Las Vegas. Can I get a refund? What will happen to my registration?

We hope you will still plan to attend when we announce our new dates! Your registration is still in place and it will automatically rollover into the new in-person dates. If you would still like a refund, please email us at [email protected]. Please understand refunds can have a processing time of up to 30 days.

What if I am not able to attend in the new location and dates?

We encourage you to stick with us until we announce our new in-person event dates. If at that time you determine you are unable to attend, we can either roll your registration into a future date or issue a refund.


Sponsor FAQs


Can I transfer my booth space or sponsorship into an ICRS Experience sponsorship?

Yes, just contact your sales rep or learn more about our packages here.

Are refunds being issued for Exhibit Space and Sponsorships for the 2020 in-person event?

Since we are working on new dates for our in-person event, all Exhibit and Sponsorship contracts are still in place and will automatically be incorporated into the new conference dates. Your booth space will be maintained in the rescheduled dates.

What if the new date of the rescheduled in-person does not work for me?

We will work directly with our Sponsor/Exhibitors, on a case-by-case basis, if the new rescheduled show dates do not align with your availability.


How can my company get more information on becoming a sponsor?

You can contact your sales rep or learn more about our packages here.

Contact Us