March 22-24, 2020//Caesars Palace Las Vegas


Last updated: February 21, 2020

2020 Agenda

Sunday, March 22, 2020

9:00 AM - 5:00 PM

By Invitation Only

12:00 PM - 6:30 PM

Registration Open

3:30 PM - 5:00 PM

Host: Sharon Faulkner


5:00 PM - 6:30 PM

Welcome Reception

Monday, March 23, 2020

7:30 AM - 7:30 PM

Registration Open

8:00 AM - 8:55 AM

Learn how to make the most of International Car Rental Show with an insider’s look into the event’s highlights. It’s also designed to be an opportunity to meet fellow attendees and form connections that will last during the expo and beyond. The experience matters, so make sure yours is the best it can be!

Hosted by: Dave Puriton


8:00 AM - 8:55 AM

As the process of renting a car evolves, the economics evolve with it. This seminar convenes a diverse group of subject matter experts to analyze: financial reporting and metrics as vehicles are rented hourly, in multiple platforms, and in subscription models; changing GDS, OTA, and broker relationships in an app-based environment; selling ancillary products without a direct interaction with the customer; how connected car and telematics unlock new opportunities; and finally how profit margins will change in an autonomous environment? Answers to these questions will give operators a framework for success for the next generation of car rental. 

Moderator: Andrew Rodriguez, fpg
Presenters: Bob Barton, Rentalmatics; Richard Lowden, Green Motion; Matheus Riolfi, Tint; Ludwig Schönack, Kyte

9:00 AM - 9:55 AM

Presenters: Bill Plamondon/Advantage Rent A Car board/ACRA Board of Directors

10:00 AM - 10:55 AM

In his address, Ruggiero will outline how Europcar is transforming into a mobility service company and challenge the ICRS audience to rethink car rental as car ownership gives way to a sharing economy. Ruggiero will also communicate Europcar’s strategy for the U.S. market.

Keynote Speaker: Fabrizio Ruggiero, Europcar Mobility Group

11:00 AM - 2:30 PM

Lunch Served 12:00 pm - 1:00 pm


2:35 PM - 5:25 PM

Whether a seasoned professional with years of car rental experience or brand new to the industry, professional certification through the Center for International Retail Automotive Standards (CIRAS) can have immediate benefits. From time savings while hiring or seeking employment to reduced insurance rates, certification through CIRAS is worth considering.

Presenter: Jim Schalberg, Owner - Jim Schalberg Auto Rental Solutions

Additonal fee required when registering.


2:35 PM - 3:15 PM

This seminar will share the Sixt secrets, philosophies, and tactics it uses to deliver a seamless customer experience as car rental evolves in the digital age. Danny Florence, COO of Sixt USA, will give attendees effective training tools and customer interaction techniques that improve customer satisfaction as well as share the little things all operators can do to achieve big goals.

Presenter: Danny Florence, SIXT USA

2:35 PM - 3:15 PM

For car rental, the telematics market has come a long way in the last few years, with lower prices, easier installations, and more functionality. Yet this brings a myriad of decisions — where do you start? This seminar will walk attendees through two real-world assessments, installations, and operations of different systems from the operators themselves. Attendees will also understand the new telematics market and what the near future holds for the smoothest, most informed path to implementation in their fleets.

Presenters: Rich Sinda, Hertz licensee; Anne Taylor, Guidepoint; Gary Tucker, Zubie; Mike Kulp, Kulp Car Rentals

2:35 PM - 3:15 PM

Nuevos Modelos de Movilidad en América Latina - ¿Oportunidades o Amenazas?
En un momento en el que las nuevas tecnologías y tendencias en Estados Unidos y Europa giran en torno a las plataformas digitales de movilidad compartida, los conceptos de transportación compartida, vehículos compartidos y servicios de suscripción peer-to-peer, entre otros, América Latina es un mundo aparte debido a las oportunidades y amenazas particulares que presenta. Aún así, en América Latina misma, las condiciones de mercado son distintas en cada país. Este seminario presentará un análisis cualitativo y cuantitativo a gran detalle de los nuevos modelos de movilidad en América Latina. Los asistentes podrán entender en dónde dichos modelos están tomando relevancia, cómo están impactando mercados individuales, y si es que la industria de la renta de coches puede participar en ellos. 

Latin American Meeting: New Mobility Models in Latin America - Opportunities or Threats?
With all the developments in the U.S. and Europe regarding new mobility models such as ride-hailing, carsharing, peer-to-peer, subscription and other services, Latin America sits apart with distinct opportunities and challenges. Yet this varies even further within Latin America, as market conditions from country to country vary greatly. This seminar will present a data-rich and qualitative analysis of new mobility models across Latin America. Attendees will understand where these models are gaining traction, how they’re impacting individual markets, and whether car rental can take part. 

Presenters: Carlos Bazan, Worldwide Leaders Grid; Paulo Gaba, Europcar Brasil

Session conducted in Spanish without translation.

3:20 PM - 3:55 PM

Networking Break

4:00 PM - 4:40 PM

When was the last time you gave your rental company a checkup? The doctors are in! They’ll diagnose your rental operation from the financial and fleet perspectives and deliver the right prescriptions. First, Garrett Kautz of 1st Source will give attendees the keys to essential debt and asset ratios, assessing risk, lending criteria fundamentals, quality financial statements, and a solid overall business plan. From the fleet side, Ben Rosenbloom of ACT Leasing Services will then walk attendees through revenue per unit (RPU) metrics, fleet mix optimizations, residual value forecasting, and net holding cost models. Ian Kusinitz will give his insights on both from an operator’s perspective. Seven signs? There might be more. Join this session to find out.

Presenter: Garrett Kautz, 1st Source; Ian Kusinitz, Empire Rent a Car, New York, NY; Ben Rosenbloom, ACT Leasing Services, Inc.​

4:00 PM - 4:40 PM

Powerful new applications of telematics, biometrics, and data promise to enable a better car rental experience. At the same time, privacy laws (like the California Consumer Privacy Act effective January 1, 2020) are evolving, which may limit some uses of the new technology. This panel presentation will explore how privacy laws and vehicle rental laws affect use of new technology and assist operators in establishing their own best practices in areas such as tracking of vehicle location, sourcing data from connected cars, using telematics to monitor driving behavior and assess responsibility for vehicle damage, using surveillance cameras to monitor employees, and remote access to vehicles through biometrics, among other topics.

Presenters: Steven Hengeli, Polsinelli; Leslie Pujo, Plave Koch; Shawn Concannon, TSD Rental

4:00 PM - 4:40 PM

Servicio versus Ventas: El escenario "Todos ganan"
Las tarifas diarias increíblemente bajas en ciertas partes de América Latina, presionan a los operadores a mejorar la rentabilidad a través de ventas incrementales muchas veces con mucha presión al cliente, lo que impacta negativamente en el servicio al cliente. Sin embargo, existen estrategias que los operadores pueden usar para mantener la rentabilidad, mientras se mantiene a los clientes satisfechos con el servicio. En este seminario, los asistentes comprenderán cómo ha ido cambiando el comportamiento del consumidor y las maneras de medir la satisfacción del consumidor. Analizaremos las tres medidas principales de servicio al cliente que se usan hoy en día, cómo maximizar las reservas por medio de los GDS, mejorando relaciones con los brokers, monitoreando las mejoras en el servicio al cliente, mientras mantenemos el equilibrio perfecto entre el servicio y las ventas, donde todos ganan.

Service Vs. Sales: The Everyone Wins Scenario
Impossibly low daily rates in certain parts of Latin America pressures operators to capture profitability through high-pressure incremental sales, which negatively impacts customer service. However, there are strategies operators can use to maintain profitability and keep the customer happy. In this seminar, attendees will understand how consumer behavior is changing. We’ll discuss the three main customer service measurements used today, how to maximize GDS and broker relationships, monetize improvements in customer service, and strive for the perfect balance between service and sales — where everyone wins.

Presenter: Robert Gordon, Allen Consulting

Session conducted in Spanish without translation.

4:45 PM - 5:25 PM

Sit down and hold on! In this rapid-fire format, subject matter experts will take the stage for seven minutes each to educate attendees on distinct, products, services, and opportunities available now. No theoretical discussions here — just real solutions that car rental operators can take back and implement immediately to improve efficiencies in their operations and boost their bottom line.

4:45 PM - 5:25 PM

This seminar will convene a data-supported discussion on the trends in fleet, from planning to acquisition and disposal. Attendees will understand OEM supply developments specific to car rental, vehicle acquisition trends covering purchase vs. leasing and vehicle holding periods, auction updates, new developments in remarketing, and more. 

Moderator: Mike Muehlenfeld, United MileFleet
Presenters: Mike DeLorenzo, NP Auto Group; Joe Lyons, Car Management & Consulting Group, LLC; Andy Wilson, United MileFleet

4:45 PM - 5:25 PM

Como Puede El Alquiler De Autos Apalancar La Inteligencia Artificial (IA)
La Inteligencia Artificial (IA) promete automatizar procesos manuales, administrar flujos de trabajo, incrementar la experiencia del cliente, mejorando la toma de decisiones en muchos sectores de la industria.  Pero ¿qué es exactamente la IA y que puede hacer para la industria de alquiler de autos? Este seminario va a demostrar como IA puede proveer tarifas dinámicas para el alquiler de autos y tipos de seguros-precios, facilitar el proceso de reclamaciones, mantenimiento de unidades y asistencia de autos varados que han alquilado, anticipando oportunidades de ventas con las preferencias del cliente, automatiza el proceso de inspección al retorno de la unidad y más.  Ha llegado el momento de comprender la IA en vista de que ya es fundamental para en el futuro estar conectado, autónomos y la movilidad compartida; los operadores/jugadores principales mundiales ya lo están utilizando.         

How Car Rental Can Leverage Artificial Intelligence (AI)
Artificial Intelligence promises to automate manual processes, manage workflows, enhance the customer experience, and improve decision making in many industry sectors. But what exactly is AI, and what can it do for car rental? This seminar will demonstrate how AI can provide dynamic car rental rates and insurance-type product pricing, streamline processes such as claims, maintenance, and roadside assistance, align sales opportunities to customer preferences, automate vehicle inspection processes, and more. The time to understand AI is now, as it is fundamental to the future of connected, autonomous and shared mobility — and global car rental players are using it already.

Speakers: Miguel Fernandez, Claimbot; Kaio Philipe, Rentcars; Matheus Riolfi, TintAI

Session conducted in Spanish without translation.

5:30 PM - 7:30 PM

Exhibit Hall Open and Evening Reception

Tuesday, March 24, 2020

7:30 AM - 3:00 PM

Registration Open

8:00 AM - 9:30 AM

8:00am: Breakfast

8:30am: Impact Award presented

8:40am: Keynote Address

Charting a Path to Renting Electric Vehicles

Electric vehicles comprise only about 1.8% of new vehicle sales today, yet as many as 50 new electric models are planned within five years. For the car rental industry, it’s time to start planning when, how, and where electric vehicles will be rented. This panel of EV experts will outline the near future of the EV market, from planned models to residual value trends, and then dive into the logistics and challenges of renting EVs, with insights into charging infrastructure, fleet planning, maintenance, data requirements, and renter education. Prepare now — EVs could be a viable business niche today but will be omnipresent tomorrow.

Moderator: Chris Brown
Panelists: Arun Rajagopalan/Motorq; Lea Malloy/Cox Automotive; Chris Haffenreffer/EHI

9:35 AM - 10:30 AM

Rental fleets have a growing number of models with advanced driver assistance systems (ADAS) and other new technologies. Though the benefits are tangible, repairing these complex systems is costly and requires extra training, while renting a vehicle that has not been properly repaired or recalibrated could result in increased risk of claims. This seminar will help operators navigate these new minefields with an understanding of the legal environment regarding installation and repair of these systems, OEM guidelines and procedures, and operational processes to ensure that renters stay safe and operators maintain peace of mind. 

Presenters: Wes Hurst, Polsinelli; Frank LaViola, AirPro Diagnostics

9:35 AM - 10:30 AM

The American public books over half of their travel on a mobile device, and that percentage is growing. Is your rental operation ready? This seminar will outline the critical factors to gaining mobile customers. Attendees will understand customer trends and demographics as well as how to optimize software and websites for mobile including SEO tactics. They’ll learn the next steps for a fully mobile rental experience, including app integration and phone-as-a-key technology.

Presenters: Shawn Concannon, TSD Rental; Jason Manelli, NP Auto Group; Brian Walsh, Sofiac

9:35 AM - 10:30 AM

For busy operators, the only constant is change. As the car rental industry evolves, its many operating models, sales channels, customer service expectations, and products are evolving rapidly as well. Yet the changes leave operators left asking; “What is the future for ancillary and service-based sales?” and “What are the new products operators should be thinking about?” During this session, subject matter experts from Frontline Performance Group (FPG) and JD Power & Associates will explore these new offerings in a big picture context: how service and sales coincide, how the modern traveler’s mindset has changed, and how other parts of the travel spectrum — from airlines to cruises — have addressed the balance of service and ancillary sales to drive profitability in this new era.

Presenters: Ken Stellon, FPG; Jenni Corwin, JD Power

10:30 AM - 11:00 AM

Networking Break

11:05 AM - 11:55 AM

The importance of selling “at the right price, at the right time, to the right customer, through the right channel,” is essential to survive in this age of dynamic pricing. In this presentation, pricing experts from across the spectrum join forces to encapsulate key learnings from hundreds of rental operators globally. They’ll deep-dive into the key drivers of success, including RPU, RPD, utilization, revenue, and channel metrics. They’ll deliver tools to forecast demand, balance demand and supply, and price against “micro markets.” With these strategies, attendees will be able to avoid the race to the bottom and achieve dynamic pricing and optimized revenue management.

Presenters: Michael Meyer, Rate Hwy; Shona Nabity, Rate Pros; Andrew Pascoe, MarginFuel

11:05 AM - 11:55 PM

Car rental support processes are unglamorous and often overlooked, but if they’re inefficient, your entire operation suffers. This seminar will examine daily processes such as call center support, check-ins, vehicle inspections, damage claims, tolling, and roadside assistance to deliver specific, actionable insights for improvements. Attendees will understand new ways to automate and unify manual and disparate systems using technology and AI, how to balance self-service and the human touch, and employ simple tips and “hacks.” Attendees will bring home tools to streamline operations, promote a happier support team, and drive measurable improvements to your customer’s experience.

Moderator: John Possumato, President & CEO DriveItAway

Presenters: Miguel Fernandez, Claimbot; Shmuel Hazan, New Age Auto Group; Kyle Pfister, Silvercar; Abenezer Yohalashet, Paytollo

12:00 PM - 3:00 PM

Exhibit Hall Open and Lunch

3:05 PM - 3:55 PM

As daily rental operators explore new mobility models — or even if they’re sticking with traditional rentals — they must confront rapidly evolving forms of driver and vehicle risk. Drawing from real-life examples leveraging technology and innovative solutions, this panel presentation will educate operators on the new environment. Panelists will explore how to mitigate damage and claims costs with increasingly short-term and on-demand rental periods, multiple periods of risk, and increasing driver distraction. Attendees will take home a better understanding of the new insurance models that will help manage their risk, claims, and insurance in the face of these new challenges.

Presenters: Claire Alleaume, IMS; Ian Sweeney, Trov

3:05 PM - 3:55 PM

The need for vehicles is increasing, yet how, when, and where they’re accessed is changing. This seminar will demonstrate how traditional rental operators can leverage their fleet — and fleet management expertise — in new carsharing, peer-to-peer, and subscription services platforms by the hour, day, month, or longer. After an overview of the models, attendees will know how to leverage the right technology, plan fleet and predict demand, handle maintenance, fueling, and cleaning, and understand the key measurements of profitability. By rethinking their fleets for “Vehicles as a Service,” operators are open to new sources of demand and profits.  

Moderator: Chris Brown, Executive Editor, Auto Rental News
Panelists: Sylvano Carrasco, Getaround; Julian Cowart, Cox Automotive; Adam Steinberg, Fetch

4:00 PM - 5:00 PM

To celebrate 25 years of the International Car Rental Show, the closing keynote address will bring 10 car rental operators to the stage who shaped the business as we know it today. Disruptors, icons, entrepreneurs, builders of businesses, employers of many, and fierce competitors all — these operators will candidly share their successes and mistakes and pivotal moments in their businesses and the industry in general. But this seminar isn’t about anecdotes. The panelists will draw on their decades of achieved wisdom to impart their keys to survival in this business, the biggest challenges facing the industry moving forward, and how they think the industry will evolve into the new decade.

Moderator: Sherb Brown

Contact Us:

(800) 576-8788


Bob Farrow

“I always find this show interesting, good range of topics as well as a number of good and relevant exhibitors.”

-Bob Farrow, Director, BFC Management Consulting, Dubai, 2018

“The show was awesome, full of networking and business opportunities.”

-Jordi Rivero, Mex Rent a Car, Guadalajara, Jalisco, 2018

"Another GREAT show that I am glad I did not miss! So many new things going on in this industry that we need to learn and know, like recalls. Looking forward to Auto Rental Summit in the fall."

-Shantelle Ford, General Manager, Tom Wood Group, Indianapolis, IN

“I have returned as an exhibitor for the 7th year in row to the Int’l Car Rental Show because it provides the opportunity to present front & center to a group of industry peers & decision makers that allow me to expand my business."

-Mark Mac Arthur, Eastern Fleet Services, Bordentown, NJ, 2018

"The International Car Rental Show is a great forum for a fleet management software company like TSD, the global market leader, to show off our various solutions to car rental operators worldwide."

-Shawn Concannon, TSD, North Andover, MA

"The International Car Rental Show is a great way to learn about the hot topics in the industry, to meet key players and to understand the evolution of the industry towards new mobility services."

-Vincent de Martel, Co-Founder, PALTO, Inc., Palo Alto, CA

“The show has been great for our business due to our ability to visit with existing clients, and meet new potential clients."

-Kevin Carter, Collateral Consultants LLC, Rockwall, TX, 2018

"Great format with an opportunity to meet rental car operators and attend seminars. this show is responsible for giving us access to the rental car industry. I highly recommend it."

-Mike Fischer, Automobile Technologies, Newport Beach, CA

"The International Car Rental Show is the must-attend event of the year for me. It has helped shape and improve my business tremendously."

-Sharky Laguana, Chief Executive Officer, Bandago, San Francisco, CA

“I thoroughly enjoyed the show. A lot of buzz around new technological changes, and what that means for the car rental industry. Great place to stay informed, network with industry leaders and generate new business.”

-Mike Ferrari, Vemark, Delray Beach, FL, 2018

"The International Car Rental Show provides a wonderful venue to connect with this important industry and share ideas regarding trends."

-Chris Craft, 1st Source Bank

"Always a good show to attend and become current with the big picture of car rental. Experts, technological advances, and new products all in one two day package; it's great."

-Sharon Faulkner, Executive Director, American Can Rental Association, Long Lake, NY

"International Car Rental Show is a great place to learn and network. The people are friendly and helpful, the technologies are insightful, the sessions are inspiring, and you just can't beat the relationships you form by seeing people in the flesh."

-Jon Dill, Contact Center Director, International Franchise Systems, Laurel, MD

"I enjoyed every bit of the show and am looking forward to next year."

-Denise Chinnery, Administrative Manager, Paradise Jeep Rentals, Great Harbour

“I’m very pleased to attend. This year was the best show I have attended, Thank you for pulling all of these resources and guest speakers together in one place, We all learned a lot and went home with plenty to work on!”

-John Osborne, Director, Go Rentals, New Zealand, Auckland, New Zealand, 2018

“Year after year my trip to the International Car Rental Show proves to be a great investment. I am able to meet with clients, vendors and prospects while only having to travel to one location.”

-Randy Hoffman, Vice President, Morse Operations, Inc., Delray Beach, FL, 2018

"Time well spent.....relevant information. As the loaner car business increases in dealerships, more dealers need to attend."

-Randy Hoffman, Vice President, Ed Morse Automotive Group, Delray Beach, FL

"I sound like a recording. I try to attend the Show every year. I always bring back something to either make more money or save money. Most of the time both!"

-Nick Mariano, President, Priceless Rent A Car, New Hartford, NY

"Conference material well updated, overall experience is great and certainly promotes good business values, also encourages healthy competition for independent and big franchises."

-Mario Ortega, CEO, Mayan Drive, Merida, Yucatan

"The International Car Rental Show is the one show to attend if you're interested in everything that's happening around the rental car business. It's an outstanding show with smart sessions and the best networking in the business."

-Mark Thomas, VP Marketing, RideCell, San Francisco, CA

"It was a great experience to attend the International Car Rental Show especially to know more of the future of the car rental which is mobility."

-Carlos Hernandez, Chief Development Officer, Mex Rent A Car, Guadalajara, Jalisco

Nick Mariano

“Excellent show as usual. Vendor mix was excellent. The networking is worth the price of admission. The topics of seminars right on. I’ll see you next year.”

-Nick Mariano, President, Priceless Rent A Car, New Hartford, NY, 2018

"It was a great experience, especially for my first time. I highly recommend all new operators to attend as you can acquire years of knowledge in just a few days from these industry professionals."

-Nikimo Williams, Owner, Rent a Buggy, Providenciales, Turks and Caicos Islands

“I really love the experience of the International Car Rental Show in Vegas. It was my first time. I particularly love the two keynote speeches, very inspirational. Will come back for next year's show.”

-Leo Cai, Executive Vice President, eHi Car Services, Shanghai, China, 2018

"I enjoyed connecting with existing customers. They were our best sellers of the product."

-Paula Vercollone, DamageID, Pembroke, MA