Alexander Sixt is the fourth generation of the Sixt family to serve in leadership at the world’s fifth largest car rental company and a rapidly-growing mobility provider based in Germany. Since 2015 he has served on the company's Executive Board as designated Executive Board Member for Organization and Strategy. Sixt is responsible for corporate strategy and efficiency, mergers and acquisitions, purchasing and procurement, and the development and expansion of new mobility services such as DriveNow.
Executive Vice President, Chief Marketing Officer, Leo Lihong Cai has served as Vice President of Sales and Marketing with eHi Car Services since April 2008. Dr. Cai has over 15 years of experience in marketing and information technology, and over six years of experience in the car rental and car services industry. Prior to joining eHi Car Services, he served as a market development director at EMC Corporation; a pre-sales director at Hewlett-Packard; and an enterprise solution and strategic alliances director at Mercury Interactive Corporation.
Alexander Sixt of Sixt, SE will deliver "Sixt’s Outlook on Growth Initiatives in the Global Car Rental and Mobility Markets."
Executive Vice President, Chief Marketing Officer Leo Lihong Cai of eHi Car Services will present "New Mobility in China" on Tues. April 17.