Helder's passion for cars started some time ago when he was 10 years old about the time cassette players were becoming mainstream. That passion continued as an adult to form a 20 year career in the rental car industry. Helder has managed many rental locations in several cities throughout the U.S. and is currently Director of Operations in the South Florida region with Ace Rent A Car. Utilizing years of knowledge in market analysis, fleet acquisition and disposition with program, lease and risk units to maximize revenue opportunities.