Nicolay Nedrelid is Founder & Corporate advisor at Nedrelid Corporate Advisory, an independent consulting boutique based in Geneva, Switzerland, whose primary focus is on the car rental industry. Nicolay has more than 13 years of experience from the car rental industry, both from the operator perspective and as a consultant. He has been active in the sector since 2009, when he took on a role as Sr Analyst Strategic Planning & Corporate Development at Hertz International. He spent almost 5 years at Hertz and upon leaving the company in mid-2014 he founded Nedrelid Corporate Advisory, where he has continued to focus on the car rental sector. In his current role as an independent consultant, Nicolay has worked with operators, suppliers, investors and other industry stakeholders. Missions and mandates include supporting operators' growth initiatives, financial forecasting and providing industry insights and knowledge to various stakeholders.

Prior to working in the car rental sector, Nicolay spent the first 5 years of his career as a financial analyst covering listed equity (sell-side) and private equity (buy-side). A Norwegian citizen, Nicolay has attended universities in the United Kingdom and France. He graduated with a BA Business Studies from the University of Sheffield (UK), and he holds a Master in International Business from the Grenoble Ecole de Management (France) and an MSc in Financial Economics from the University of Toulouse I (France).