April 16 - 18, 2023 | Paris Las Vegas Hotel & Casino | Las Vegas, NV


Richard Lowden

Richard Lowden

Founder, CEO & Executive Chairman | Green Motion / Move Mee

Founder & CEO Green Motion International / Founder & Executive Chairman, Move Mee
Richard Lowden is recognized as one of the world's most experienced leaders in the field of vehicle rental franchising and affiliation, having spent the last 26 years developing 100% franchised and affiliation brands both on a European and worldwide basis. Launched in 2007, Green Motion has become the largest fully franchised vehicle rental system throughout North & Central America, Europe and the Middle East, now in over 50 countries across over 450 operational locations. Creating Green Motion's eco brand along with the introduction of the latest technologies Richard was able to cause major disruption, developing clear space within what is considered to be a very congested and competitive sector.

More recently, backed by his senior management team, Richard launched new digital car rental platform Move Mee which provides independent, franchised and affiliated vehicle rental businesses the opportunity to go fully digital, providing a truly frictionless and industry-leading customer experience. Move Mee is a full stack technology solution that on-boards and validates customers through its app and allows them to enjoy an amazing car rental experience, bypassing the counter and going “straight to their car”, unlocking utilising their phone as a key, and undertaking a full inspection with the app. Move Mee provides a tremendous solution that will allow existing car rental players to unlock the true potential and profitability of their fleet.

Richard remains focused on the development of his brands and ensuring that all of his franchises, affiliates and partners remain at the forefront of mobility.


Upcoming and recent sessions

Closing Keynote Panel: The Future of Car Rental - If You're Not Hertz, Enterprise, or Avis

April 26, 2022
3:00 PM - 4:00 PM (PT) || -

Our panel of independent operators will discuss the building blocks to a successful car rental operation in this new era. More Info

Session Archive

Understanding New Platforms to Grow Utilization, Revenues

October 21, 2020
11:00 AM - 12:00 PM (PT) || -

The COVID-19 pandemic has only accelerated the evolution of car rental to an app-based, on-demand model. More Info

Independent's Roundtable

August 16, 2021
2:30 PM - 3:15 PM (PT) || -

While the major brands shape the national conversation, the independents must adapt an entrepreneur’s mindset to prevail in their local markets. Join us for this candid discussion with heads of four established & emerging independent car rental companies. AVAILABLE ON-DEMAND TUES 8/17 More Info

Published Work