April 15 - 17, 2024 | Las Vegas, NV


Richard Lowden

Richard Lowden

Founder & CEO of Green Motion | President of U-Save

Founder & CEO Green Motion / President of U-Save

Richard Lowden is recognized as one of the world's most experienced leaders in the field of vehicle rental franchising and affiliation, having spent the last 28 years developing 100% franchised and affiliation brands both on a European and worldwide basis. Launched in 2007, the Green Motion brand is now present in over 60 countries across over 600 operational locations. Creating Green Motion's eco-focused brand along with the introduction and adoption of the latest technologies Richard was able to cause major disruption, developing clear space within what is considered to be a very congested and competitive sector.

More recently Green Motion acquired the American car & truck rental brand, U-Save. Established in 1979 U-Save has a rich car rental history and strong footprint in the United States, as well as several international territories. The acquisition of U-Save has firmly placed the Green Motion Group in the top 6 car rental brands in the world, and confirms its position as the world's largest franchise and affiliate car rental company. Richard remains focused on the development of his group of brands and ensuring that all of his franchises, affiliates and partners remain at the forefront of mobility.


Session Archive

Independent's Roundtable

August 16, 2021
2:30 PM - 3:15 PM (PT)

While the major brands shape the national conversation, the independents must adapt an entrepreneur’s mindset to prevail in their local markets. Join us for this candid discussion with heads of four established & emerging independent car rental companies. AVAILABLE ON-DEMAND TUES 8/17 More Info