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Why Attend?

The International Car Rental Show (ICRS) takes you into the international world of car rental and delivers actionable intelligence on the latest trends that drive business performance. 

From sessions delivering strategies for growth, international networking opportunities, to an exhibit hall filled with solution providers, latest technology, and innovations - ICRS has what you need to run your business better and more efficient.

ICRS draws in attendees from over 48 countries, including: Australia, Barbados, Belgium, Bolivia, Canada, Costa Rica, Dominican Republic, France, Germany, Guatemala, Iceland, Jamaica, Latvia, Mexico, Netherlands, New Zealand, Panama, Portugal, Puerto Rico, Romania, Saint Lucia, Spain, Sweden, Switzerland, Trinidad and Tobago, and the United Kingdom. 

Who Attends the International Car Rental Show

Save the date on May 13-15, 2026, for the International Car Rental Show (ICRS), the global hub where industry leaders, including Independent and Franchised Owners/Operators, Turo Operators, Presidents/Vice President's, C-Suite Executives, Directors, and Rental Agents, unite to shape the future of the car rental sector. Our dynamic conference fosters collaboration and innovation, setting the course for excellence in the car rental landscape.

10 Reasons to Attend ICRS: 

  1. Attend informative keynotes, sessions, panels, and roundtables to learn from top leaders in the industry.

  2. Find the latest products, ideas, innovations, and more in the exhibit hall, while connecting with top solution providers, consultants, and associations.

  3. Generate leads for strategic alliances. Collect business cards, refer to our mobile app and use all other outlets provided to you during the show to create a list of connections for your business outreach.

  4. Discuss what you learn with your peers and share tips with new friends.

  5. Meet international industry leaders and get access to car rental’s top thought leaders and disruptors.

  6. Get inspiration on how to improve your rental fleet and compete in an ever-changing market.

  7. Bring home actionable takeaways to transform your team and your operations!

  8. Network at one of the two receptions over snacks, drinks, and the soothing piano music played in person by none other than Sharky Laguana, ACRA’s president.

  9. Have fun at the Gaylord Texan Resort & Convention Center.

  10. Meet up with the industry’s three top associations to learn more about the value of membership, legislative issues they’re watching, and receive discounted ICRS access with your membership.

Get Inspired by the Testimonials of Previous Attendees

  • "Always a good show to attend and become current with the big picture of car rental. Experts, technological advances, and new products all in one two-day package; it's great."

    Sharon Faulkner, Executive Director
    American Can Rental Association, Long Lake, NY

  • "Time well spent.....relevant information. As the loaner car business increases in dealerships, more dealers need to attend."

    Randy Hoffman, Vice President
    Ed Morse Automotive Group, Delray Beach, FL

  • "International Car Rental Show is a great place to learn and network. The people are friendly and helpful, the technologies are insightful, the sessions are inspiring, and you just can't beat the relationships you form by seeing people in the flesh."

    Jon Dill, Contact Center Director
    International Franchise Systems, Laurel, MD

  • “The show has been great for our business due to our ability to visit with existing clients, and meet new potential clients."

    Kevin Carter
    Collateral Consultants LLC, Rockwall, TX

  • "The International Car Rental Show is the one show to attend if you're interested in everything that's happening around the rental car business. It's an outstanding show with smart sessions and the best networking in the business."

    Mark Thomas, VP Marketing
    RideCell, San Francisco, CA

  • "The International Car Rental Show is the must-attend event of the year for me. It has helped shape and improve my business tremendously."

    Sharky Laguana, Chief Executive Officer
    Bandago, San Francisco, CA

  • "The International Car Rental Show provides a wonderful venue to connect with this important industry and share ideas regarding trends."

    Chris Craft
    1st Source Bank

  • “Excellent show as usual. Vendor mix was excellent. The networking is worth the price of admission. The topics of seminars right on. I’ll see you next year.”

    Nick Mariano, President
    Priceless Rent A Car, New Hartford, NY

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