Sponsored by PurCo Fleet Services

One of the most challenging and negative developments in car rental has been the influx of deeply discounted pricing that undercuts competition and tarnishes the industry image. The deceptive discounting betrays a lack of understanding about basic P&L. In this session, operators will learn how rental car pricing works with OTAs, the hard-sell add-ons behind the lowball prices, the need for more industry education, real-time pricing technology, and more transparent approaches that communicate the true value of rental car rates and quality service.

Speaker:
Mike DeLorenzo, NPI Auto Group

We hear a lot about the potential of AI and how it will improve and transform businesses, processes, and industries. Looking beyond the hype and predictions, what can car rental operators do now to make the most of AI? What are some tools already in the box, ready to enable rental car companies to save time and money? Hear about success stories and how-to tips for phasing into AI.

Moderator:
Roger Zakharia, FCA

Panelists:
TBD

Sponsored by Zurich North America

Rental operators face increasing pressure from rising fleet costs, tighter margins, evolving regulations, and customer behavior that directly impacts vehicle condition and resale value. From smoking and vaping to undocumented impacts, cross border/state use, and misuse that violates rental agreements, these issues quietly erode asset value and profitability long after a vehicle leaves the fleet. This panel brings together rental operators and technology experts to share real world experiences using embedded vehicle intelligence to detect misuse during the rental period, enforce rental terms, recover losses, and protect residual value at remarketing.

Speakers:
TBD

The core idea is straightforward: rental operators are being pushed toward flexibility, new access models, and more data-driven operations all at once, but most conversations still tackle those pieces separately. This panel is designed to connect them into a single, real-world framework around revenue, utilization, risk, and customer experience.

Moderator:
Elena Ciccotelli

Sponsored by Zurich North America

The global car rental industry stands at a crossroads. In this closing keynote, the Founder & CEO of Green Motion and President of U-Save explores how decades of cyclical behavior, pricing decisions, and market misalignment have led to declining rental rates - despite rising costs across every other segment of travel. Covering the entire value chain, from OEMs to remarketing and disposal, this session asks a hard question: why has car rental failed to keep pace with inflation, and what must change for the industry to regain sustainable value? This is a direct challenge to operators, suppliers, and partners to evolve - or risk repeating the same mistakes yet again.

Speaker:
Richard Lowden, Green Motion International and U-Save Car & Truck Rental

Sponsored by Robert Bosch